One of the challenges of working with visual media online is that the landscape is always changing, but not every change is immediately relevant. A promising new image format might not be supported widely enough to adopt—until the largest device maker in the world adopts it and suddenly it is.
Part of imgix's goal is to handle this complexity so our customers don't have to. That's why we're pleased to announce support for the High Efficiency Image File Format (commonly known as HEIF or HEIC) at the same time it becomes the standard storage format for images in iOS 11.
imgix customers will be able to ingest HEIC images natively and perform our full suite of operations on them, including transcoding and serving them in any of the 11 output formats we support. There are no changes necessary to take advantage of this—all imgix parameters will just work on HEIC images without modification. This will be especially useful to customers who deal with user-generated content—iOS 11 users’ photos will display correctly even if they’re uploaded in the new format, which is currently unsupported by most browsers.
If you have any questions about HEIC, please reach out to your account rep or drop us a line at firstname.lastname@example.org.