HTTP Live Streaming (HLS): The Global Standard for High-Quality Video Streaming

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This is the last installment of a three-part imgix blog series covering streaming video: its value, how adaptive bitrate streaming makes it work, and the HLS/LL-HLS protocol. imgix is releasing a streaming video optimization and hosting solution — if you foresee a need for this, contact us at support@imgix.com.

Regardless of how tasty the steak, it’s the sizzle that sells. That’s why you make sure the images on your website are optimized for fast page loads and high resolution. The perfect photo won’t impress anyone, let alone generate clicks if viewers have to wait too long to see it or if it’s not sharp. And as you add more video content to your website, you have to pay equal attention to optimizing that content as well.

Your audience demands an excellent user experience: uninterrupted video streams at the best possible resolution on any kind of device. In our last blog, we wrote about the importance of adaptive bitrate streaming (ABS) as a key element of optimizing the user experience when watching videos. If you haven’t read it, please do, it may help you follow what’s in this blog more easily.

Here, we explain a bit about HLS and its adaptive bitrate capability. For many reasons, it’s the most common method that developers use for getting top-quality video playback on everything from mobile devices to 4K TVs.

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Adaptive Bitrate Streaming: What You Need to Know

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This is the second in a three-part imgix blog series covering streaming video: part one - its value, part two - how adaptive bitrate streaming makes streaming video work, and part three - the HTTP live streaming/HLS standard. imgix will be adding streaming video optimization in 2022 — if you foresee a need for this, contact us at support@imgix.com.

You fill your website with compelling images to enhance the customer experience. You know how critical it is to manage file sizes and to optimize your images for the fastest downloads and greatest-possible resolution. And you’re probably noticing how quickly videos are supplementing and sometimes replacing images. As suggested in the preceding blog, if a picture is worth a thousand words, a video is worth untold static images.

As e-commerce, social and sharing, and news and media sites create more video content, the goal for optimizing video content is the same as with images: enable the fastest downloads for the greatest-possible resolution. The key technology to achieve this with videos is adaptive bitrate streaming (ABS).

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Streaming Video — Why It’s Essential and Why You Need More Than YouTube

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This is the first in a three-part blog series covering streaming video: part one - its value, part two - adaptive bitrate streaming, and part three - the HTTP live streaming/HLS standard. imgix will be adding video optimization in 2022 — if you foresee a need for this, contact us at support@imgix.com.

Imagine a photo of a tropical beach resort on a travel website. Enticing? How about a video — the gentle waves wash ashore as the camera pans and zooms to a vacationer sipping a Mai Tai. Isn’t it more inviting?

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AVIF: What Is It, How to Use It, and When Is It Available on imgix

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Updated December 13, 2021: AVIF is now the default file format for ‘auto=format’ across all accounts and Sources.

The newest update to the imgix rendering API puts AVIF, the new next-gen image file format, front and center. Through the use of the ‘auto=format’ parameter, imgix will automatically serve images in AVIF for all browsers that support it. For browsers that don’t yet support it, the imgix rendering API will fall back to the next-best available format. If you are a current customer, you can email us at support@imgix.com to enable this feature today.

With AVIF, users have seen file sizes drop by nearly 60% compared to JPEG and 35% compared to WebP, with no loss in quality. Thank you to Unsplash, one of our first customers to enable AVIF, for sharing the findings of a 30% decrease in file size.

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Announcing the imgix App on Contentful

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Updated December 13, 2021: The imgix app on Contentful now includes search.

We are excited to announce our partnership with Contentful and to introduce the imgix App on Contentful. The new app allows content creators to serach, browse, and select images in the content development process. The integration also enables developers to optimize and transform selected images using our intuitive URL-based API.

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Using the New Nuxt Image Component with imgix

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Nuxt has recently released a new image optimization module, which allows developers to easily optimize their images within Nuxt without having to install additional third party libraries. imgix is happy to be one of the first image providers to work with the new Nuxt Image Component. This blog will show you some great examples of how you can set up and use these transformations with <nuxt-img>.

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